Bizgenics

Steve Sue is the product of degrees in design (BA, UCLA) and law (JD, UC Berkeley). As an undergraduate student he excelled in computer generated animation, glassblowing and anything creative. As a law student, he gravitated toward the study of intellectual property. His unconventional educational path lead to a 25-year career as a “hired gun” conceptualist of theme parks, live entertainment productions, corporate events, retail sales environments, restaurants, product brands, housing, hospitality and mega-resort casinos around the world.

Steve’s work was so prolific and well-recognized that Autodesk, maker of AutoCAD, licensed his illustration style to create software that converts AutoCAD drawings into conceptual art. At Autodesk, he learned how to develop software while creating algorithms to mimic his hand drawing style. Soon thereafter he began creating software on his own including Bizgenics® Innovation Framework, a deep learning approach to business and branding that powers applications includes BizGym.com, an entrepreneur’s growth system and BizzyB.com, a student innovation platform.

These days, while he owns stakes in several information technology enterprises, Steve donates the majority of his time to his social venture “profit to share!”nonprofit, Bizgenics Foundation where he holds the title of “Chief Lemon Head” at Lemonade Alley, the eco-entrepreneur culinary challenge for youth, grades K-12.